American Family Insurance extends its Teen Safe Driver ProgramSM pilot to Colorado, Idaho, Kansas, Nevada and Utah

Madison , Wis. (Aug. 8, 2007) – The Teen Safe Driver Program SM, an innovative program that helps young drivers overcome the challenges of learning how to drive, is now available to American Family Insurance automobile insurance customers in a total of eight states with the Aug. 1 addition of Colorado, Idaho, Kansas, Nevada and Utah. An initial pilot was unveiled March 1 in Indiana , Minnesota and Wisconsin.

Produced in conjunction with DriveCam Inc., the year-long Teen Safe Driver Program is offered at no cost to American Family auto insurance customers who have a teen driver. American Family customers can register for the program at Enrolled parents log in to that site to view the driving report card, video events and coaching tips, including objective, third-party assessment of the teen driver's driving performance compared with other teens.

“American Family Insurance is very encouraged by the early results from the Teen Safe Driver Program,” said Jack Salzwedel, American Family's president and chief operating officer. “Results from the pilots in Indiana , Minnesota and Wisconsin show the program reduces risky driving behavior by 70 percent or more. American Family looks forward to sharing this innovative program with parents and young drivers in these five additional states.”

DriveCam's innovative combination of technology and service are at the heart of the Teen Safe Driver Program - the same solution applied extensively and successfully in commercial fleet settings. Once installed, the in-vehicle video and audio camera captures risky driving behaviors such as swerving, hard braking, sudden acceleration and collisions.

The unit sends the images and sounds wirelessly to an analysis center, where trained analysts review, add coaching comments, and assign each risky driving event a risk score. Parents and teens receive weekly status reports via e-mail with links to the secure Web site for viewing the video clips.

“The Teen Safe Driver Program provides a platform for open communication between parents and teens about driving and opportunities for reducing risky behavior behind the wheel,” said Rusty Weiss, director of DriveCam's consumer division. “We have received positive feedback from parents about the Teen Safe Driver Program's ability to foster constructive conversations, and early survey results also demonstrate that teens are likely to recommend it to their peers.”

American Family auto insurance customers in the program's eight states who have teenage drivers in their household can register for the program at

"What's particularly encouraging is the lasting impact of Teen Safe Driver," said Salzwedel. "A recent study by the University of Iowa – using the same technology provided by the Teen Safe Driver program – found that changes in behavior persisted beyond the duration of the program, even after the hardware was removed from the vehicle."

Based in Madison, Wis., American Family Insurance offers auto, homeowners, life, health, commercial and farm/ranch insurance, plus financial services, in 18 states. American Family ranks 338th on the Fortune 500 list and is the nation’s third-largest mutual property/casualty insurance company.

DriveCam is a global Driver Risk Management company that reduces claims costs and saves lives by improving the way people drive. By combining sight and sound, expert analysis and driver coaching, DriveCam has reduced vehicle damages, workers’ compensation and personal injury costs by 30 to 90 percent in more than 70,000 commercial and government vehicles. DriveCam has the world’s largest repository of events reflecting actual risky driving behaviors. In 2006, Inc. Magazine included DriveCam on its list of the 500 fastest-growing, privately held companies in the U.S. for the second consecutive year. DriveCam received the 2007 North American Class 6-8 Truck Driving Behavior Monitoring & Safety Enhancement Systems Product Innovation Leadership of the Year Award from Frost & Sullivan in 2007. For more information, visit