American Family Insurance available in Atlanta area Jan. 1

Company will also introduce popular Teen Safe Driver ProgramSM

Atlanta,GA.(Dec. 23, 2008) American Family Insurance, a multi-line insurance company and one of the largest property-casualty insurers in the nation, will begin writing policies in Georgia on January 1.

"American Family is the new 'family' on the block, and we’re not waiting for the neighbors to ring our doorbell," said Michael Riggs, American Family's Georgia state sales director for American Family. "We have spent the past year making connections in Atlanta – with potential customers, with community leaders, and with the local, service-minded individuals who meet our criteria as agents."

"American Family's goal is simple: we will go over and above what our customers expect from an insurance company. We’re here, we’re ready to go, and we’re incredibly excited to have the opportunity to serve the great state of Georgia."

American Family will begin with 30 agents in the Atlanta area and will expand as business conditions allow. American Family agents are independent contractors who provide only American Family products.

Georgia customers of American Family will have access to the Teen Safe Driver ProgramSM, an innovative new program that helps young drivers overcome the challenges of learning how to drive.

American Family, in association with DriveCam Inc., is providing the year-long Teen Safe Driver Program at no cost to American Family automobile insurance customers who have a beginning teen driver in their household. The program is now available in all of American Family’s operating states.

Teen Safe Driver provides teens and their parents an in-vehicle video and audio unit that captures risky driving behaviors. Parents log in to a Web site, to view the driving report card, video events and coaching tips, including objective, third-party assessment of the teen driver’s driving performance compared with other teens.

Based in Madison, Wis., American Family will initially offer auto, homeowners, life, commercial and farm/ranch insurance in Georgia. The company has 7,900 employees and contracts with 4,000 exclusive independent contractor agents.

American Family is the country’s 14th-largest provider of property and casualty insurance and the third-largest mutual property and casualty insurer, with total assets of $16.0 billion, equity of $5.0 billion and life insurance in force of $81.2 billion. American Family is ranked 352 on the Fortune 500 list.

The company’s mission is "To be the most trusted and valued service-driven insurance company." For more information on American Family Insurance, visit

With the addition of Georgia on January 1, American Family will conduct business in 19 states. The company also sells policies in Arizona, Colorado, Idaho, Illinois, Iowa, Indiana, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah, Washington and Wisconsin.