Teen Safe Driver Pledge web site

High schools participate in the Teen Safe Driver Pledge program sponsored by American Family Insurance

High schools throughout the country compete for cash prizes by encouraging parents and teenage drivers to enter into a driver safety agreement

Madison, Wis. (Nov. 25, 2009) Ė More than 400 high schools throughout the United States are participating in the Teen Safe Driver Pledge, an online driver safety agreement between parents and teenage drivers that establishes safe driving expectations. By participating in the program, these schools earn an automatic cash prize from program sponsor American Family Insurance and are in the running for larger cash prizes based on each schoolís participation rate.

Families can learn more about the program and enroll at www.teensafedriver.com/pledge. Driver safety information also will be presented at basketball games and with the game programs for other winter sports.

"The Teen Safe Driver Pledge is all about empowering teenage drivers to make the most of their new responsibilities and opportunities," said Lisa Bacus, marketing vice president for American Family Insurance. "Parents may struggle to set expectations in a way that maximizes driver safety yet allows our teenage drivers to learn through experience. This program gives some well-researched guidance."

Local American Family Insurance agents work with each of the schools. Each school will receive a check for at least $900 at a basketball game this season, presented at a game by the local American Family agent. Participating schools also can earn $25,000, $10,000 or $5,000 if they are among the top three schools based on the percentage of driving-age students who take the pledge.

In addition, individual participants can qualify for prize drawings, regardless of the schoolís overall ranking. Those prizes include Nintendo Wiis, iPod Shuffles and iTunes gift cards.

The Teen Safe Driver Pledge program runs through March 1. The top three schools in participation rates will be announced in March. The program takes place in Arizona, Colorado, Georgia, Idaho, Illinois, Indiana, Iowa, Kansas, Minnesota, Missouri, Nebraska, Nevada, North Dakota, Ohio, Oregon, South Dakota, Utah and Washington.

The new program supplements American Family Insuranceís existing Teen Safe Driver ProgramSM, which is available at no cost to all American Family auto insurance customers who have beginning drivers in their household.

Introduced in 2007 in association with DriveCam Inc., the Teen Safe Driver Program provides teens and their parents an in-vehicle video and audio unit that captures risky driving behaviors. Parents log in to www.teensafedriver.com to view the driving report card, video events and coaching tips, including objective, third-party assessment of the teen driverís driving performance compared with other teens.

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nationís third-largest mutual property/casualty insurance company and ranks 388th on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam