Family Pages makes sharing family milestones easier

Madison, Wis. (Jan. 21, 2010) — Finding a secure online site to share important family milestones just got a little easier.

Family Pages from FamilyLink and American Family Insurance provides users a place to share information with family members.

The FamilyLink.com social network, which can also be accessed through its Facebook application (FamilyLink), is a top destination for families and allows users to find relatives, share photos, videos and updates with friends and family.

FamilyLink users are now able to create Family Pages for milestones in their lives, such as the birth of a baby, a graduation or a new home.

Family milestones are oftentimes new experiences. To help families with these new events, American Family Insurance is sponsoring a Safety Center within Family Pages. The Safety Center includes information and tips to help families during these times of change. Topics include family safety, home maintenance and family protection.

"With American Family Insurance, we are adding value to family social interactions," said Cydni Tetro, chief marketing officer of FamilyLink. "Together we deliver content that protects families, creates sharing and conversation and integrates with the family milestone being enjoyed right now. It is the perfect integration to help families celebrate what is most important to them."

People are already sharing their milestones on FamilyLink.com. In the past 30 days, 17.7 million monthly active users and 1,000,000 daily active users have used the site, creating tens of thousands of new Family Pages.

The site is among the top 100 Web sites in the United States and is the No. 1 Facebook applications for families.

"Online communities play a valuable role connecting modern families," said Bill Simon, digital marketing director at American Family Insurance. "We want to celebrate and protect families in online communities with the same dedication and passion we do in the local communities we serve."

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation’s third-largest mutual property/casualty insurance company and ranks 388th on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam