Madison, Wis. (Sept. 1, 2010) —More than 375 schools throughout the country are participating in the Teen Safe Driver Pledge, an online driver safety program that helps parents and teenage drivers discuss safe driving expectations. By participating in the program, these schools earn an automatic cash prize from program sponsor American Family Insurance and are in the running for larger cash prizes based on each school's number of participants.
Anyone can learn more about the program and enroll at www.teensafedriver.com/pledge. Driver safety information also will be presented at football games and other fall sports events.
Local American Family Insurance agents work with each of the schools. Each school will receive a check for at least $900, presented at a sports event by the local American Family Insurance agent.
Participating schools also can earn $15,000 if they have the highest enrollment total within one of the three school size-based tiers. In addition, individual participants can qualify for prize drawings, regardless of their local school's overall ranking. Those prizes include iPads, flip video cameras and iTunes gift cards.
The program also is open to any teen drivers throughout American Family's 19-state operating territory, regardless of whether their school is participating in the program. Anyone age 14 and older who supports a teen driver - parents or guardians, other family or friends, or anyone in the community committed to the goal of improving safety on our roads - can enroll in the program, too.
"Teen Safe Driver Pledge really connects with young drivers, and the individual prizes and school competition add a fun factor," said Deborah Peterson, American Family's customer relationship marketing director. "American Family is proud to work with each of these schools, and with anyone else who wishes to help our young drivers keep safe."
The Teen Safe Driver Pledge high school competition runs through Nov. 24. The top three schools (one in each tier) will be announced in December. The program is available in all of American Family's operating states except Wisconsin, where a separate program is offered.
Drawings of individual prizes will take place through Dec. 31.
The pledge program supplements American Family Insurance's existing Teen Safe Driver ProgramSM, which is available at no cost to all American Family Insurance auto insurance customers who have beginning drivers in their household.
Introduced in 2007 in association with DriveCam Inc., the Teen Safe Driver Program provides teens and their parents an in-vehicle video and audio unit that captures risky driving behaviors. Parents log in to www.teensafedriver.com to view the driving report card, video events and coaching tips, including objective, third-party assessment of the teen driver's driving performance compared with other teens.
Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam