American Family Insurance pledges up to $25,000 for Toys for Tots during holiday Facebook promotion

Madison, Wis. (Dec 6, 2010) —American Family Insurance will help make the season bright for children in need by pledging up to $25,000 to the Marine Toys for Tots Foundation as part of a holiday promotion on Facebook.

During the holiday season, for every Facebook user that "likes" American Family Insurance on Facebook, the company will donate $1 to the Toys for Tots organization, up to $25,000.

In 2009, Marines distributed 16.3 million toys to more than 7.4 million children.

"Toys for Tots delivers a message of hope to less fortunate children through the gift of a new toy at Christmas," said Major Bill Grein, USMC (Ret.), vice president of marketing and development for the Marine Toys for Tots Foundation, headquartered in Triangle,Va.

"Through their generous donations, companies like American Family Insurance make it possible for us to answer the needs of struggling families," he said. "Without this support, it would be difficult, if not impossible, to assist the many families who depend on us to help bring smiles to their children's faces on Christmas morning."

Bill Simon, digital marketing director for American Family, added, "We know many Facebook users 'like' us, and our goal is to connect with more of them while also reaching out to those who may not be familiar with us. We hope consumers will visit us on Facebook, 'like' what they see, and know at the same time they're supporting the worthwhile efforts of the Marine Toys for Tots Foundation."

The company's corporate page can be found at www.facebook.com/amfam.

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company and ranks 344th on the Fortune 500 list. Web: www.amfam.com; Facebook: www.facebook.com/amfam; Twitter: www.twitter.com/amfam