American Family Insurance earns top honors in auto Insurance Shopping Study by J.D. Power and Associates

Madison, Wis. (June 2, 2011) — Customers who recently purchased auto insurance from American Family Insurance gave the company higher ratings than customers who bought from any other insurer, earning American Family the top spot in J.D. Power and Associates 2011 Insurance Shopping StudySM purchase experience index.

Results of the study were released today, and examine three factors that make up the purchase experience for a new customer: distribution channel, policy offerings and price.

This is the highest ranking American Family has reached in any J.D. Power and Associates study.

"The credit here goes to our agents and employees," says Jack Salzwedel, American Family's president. "There are a lot of companies who say they want to focus on customers and put the words down on paper. But there are very few that actually have it as part of their fabric and culture and really believe it."

The 2011 Insurance Shopping Study examines new customers' purchase experience with their insurance companies. Three critical factors (distribution channel, policy offerings and price) make up the purchase experience index, which is the basis for this award.

Results were based on almost 6,500 consumer responses.

The study also assesses a number of other measures relating to customers' shopping and purchase process. "Our agents and customer service representatives are talking with customers to ensure they have the coverages they need to fully protect themselves," says Lisa Bacus, marketing vice president. "Over the past year our consumer messaging has focused on the strong value we provide — we have the right coverage for every type of family or individual at a fair, competitive price."

Based in Madison, Wis., American Family Insurance offers auto insurance, homeowners insurance, life insurance, health insurance, business and farm/ranch insurance in 19 states. American Family insurance is the nation's third-largest mutual property/casualty insurance company. Web:; Facebook:; Twitter: