We all know special people who’ve made a lasting impact on our lives. American Family Insurance and CBS Radio want you to publicly recognize these special individuals’ efforts. Radio personalities in 74 markets are directing listeners to a custom American Family website where they can either write a thank-you message or record a 10-second “shout out” that could be played on the air.

Site visitors can vote on messages from their local market. Weekly winners and those who nominated them will be entered into a drawing for an all-expenses-paid trip to New York City.

For each vote, CBS and its radio partners will donate $1 to United Way.