Contact us

There are Many Ways to Contact Us


1-800-MYAMFAM (692-6326)


6000 American Parkway, Madison, WI 53783


For claims or payment questions, chat online with a customer service representative. Available 6 a.m. to midnight CST. (Only available in English.)

Change Your Agent

Occasionally, customers may want to change their agent due to a move or other circumstances. To initiate this process, simply call a customer service representative at 1-800-MYAMFAM (692-6326), ext. 75613.

Report Insurance Fraud

If you know or suspect someone has filed a fraudulent insurance claim, contact our Special Investigations Unit at (608) 242-4100, ext. 31061.

Connect with a Specific Department (Online Forms)

Advertising  – for ad agencies or media vendors wishing to speak with our advertising department.

Billing – for payment-related questions or comments about your auto, home, business or farm & ranch policies.

Consumer Affairs – to share a concern or file a complaint.

Certified Repair Program – to express interest in becoming a direct repair shop for American Family Insurance.

Exceptional Customer Experience – to share a positive experience you've had with our company, employees or agents.

Human Resources – to contact us about employment opportunities, practices or suggestions.

Sponsorships – to request a charitable contribution or sponsorship of a marketing event.

Supplier Information – to express interest in becoming an American Family supplier.