Share Your American Family Memories

Your story is our story

Since opening our doors 82 years ago, American Family Insurance (known then as Farmers Mutual Automobile Insurance Company) has helped millions of customers protect their loved ones and belongings.

We're proud of the relationships we've developed over time, and we look forward to offering you quality products and services for years to come.

If you have a favorite American Family memory – perhaps we helped in a time of need – we'd love to hear about it.

Share your exceptional experience through the online form.

We'll post some of the submissions to Here are some examples of actual testimonials that were submitted to American Family Insurance.

Snapshots in time

  • American Family Insurance began on Oct. 3, 1927, when Herman Wittwer opened the doors of Farmers Mutual Automobile Insurance Company in Madison, Wis.
  • Over the years, we’ve expanded our market and product line to meet the changing needs of our customers. In 1963, we changed our name to American Family Mutual Insurance Company to reflect this broader customer base.
  • Today, American Family Insurance serves 19 states.  We offer auto, home, life & annuities, health, business and farm & ranch insurance.

View the American Family Insurance historical timeline of milestones.

American Family founder Herman Wittwer with daughter, Jane.

American Family founder Herman Wittwer with daughter, Jane.