Your story is our story
Since opening our doors 82 years ago, American Family Insurance (known then as Farmers Mutual Automobile Insurance Company) has helped millions of customers protect their loved ones and belongings.
We're proud of the relationships we've developed over time, and we look forward to offering you quality products and services for years to come.
If you have a favorite American Family memory – perhaps we helped in a time of need – we'd love to hear about it.
Share your exceptional experience through the online form.
We'll post some of the submissions to amfam.com. Here are some examples of actual testimonials that were submitted to American Family Insurance.
Snapshots in time
View the American Family Insurance historical timeline of milestones.
American Family founder Herman Wittwer with daughter, Jane.